The luxury multi brand boutique Croisette 55 was born of a dream shared by Maryse Poncin and her daughter Louise: offer women of all generations ,New York style luxury, more urban, lively and firmly anchored in the lives of women. In September 2016, after Cannes and Saint Tropez, the third 55 Croisette boutique opens its doors in Paris. The dream becomes reality.

Croisette 55’s inter generational adventure can be felt in the choice of clothing, shoes, bags and accessories selected by Maryse and Louise. Creations from some of the best brands, the likes of Alaia, Balmain, Givenchy and Stella McCartney are chosen directly from fashion week catwalks worldwide. More alternative brands such as Attico, Zimmermann and Magda Butrym are also represented, giving these newer talents a place to expose their collections in France.

Croisette 55 embraces the idea of luxury which is audacious, colored and eclectic, all the while remaining elegant. Either it be for managing a company or for dancing all night , luxury as is presented here, unites an array of universes and reinvents the frontiers between art and fashion.